Marketing concepts for libraries and information services /

Elliott de S�aez, Eileen.

Marketing concepts for libraries and information services / Eileen Elliott de S�aez. - London : Library Association, 1993. - xvi, 224 p. : ill. ; 23 cm.

Includes index.

Includes bibliographical references.

1856044262 (pbk.)


Libraries--Marketing.
Information services--Marketing.
Libraries--Public relations.
Advertising--Libraries.
Advertising--Information services.

Libraries Promotion (Public relations)