Exploring corporate strategy /

Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th ed. - Harlow : Prentice Hall, 2005. - xxxvi, 1033 p. : col. ill. ; 24 cm.

Includes index.

Includes bibliographical references.

0273687344 (pbk.)


Business planning.
Strategic planning.