Principles of marketing /

Brassington, Frances.

Principles of marketing / Frances Brassington and Stephen Pettitt. - 4th ed. - New York : Prentice Hall, 2006. - xxxi, 1264 p. : col. ill. ; 27 cm.

Includes index.

Includes bibliographical references.

9780273695592 (pbk. )


Marketing.