Copywriting /
Gabay, J. Jonathan
Copywriting / J. Jonathan Gabay. - Chicago : McGraw-Hill, 2003. - ix, 294 p. : ill. ; 20 cm. - Teach yourself .
Includes index.
Includes bibliographical references.
0340867280 (pbk. )
Advertising copy.
Copywriting / J. Jonathan Gabay. - Chicago : McGraw-Hill, 2003. - ix, 294 p. : ill. ; 20 cm. - Teach yourself .
Includes index.
Includes bibliographical references.
0340867280 (pbk. )
Advertising copy.