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Promotional management /

Govoni, Norman.

Promotional management / by Norman Govoni, Robert Eng and Morton Galper. - New Jersey : Prentice-Hall, ©1986. - xiii, 578 pages ; 24 cm.

Includes bibliographical references.

ISBN: 013731258X (paperback)

Subjects--Topical Terms:
Marketing.
Sales promotion.

LC Class. No.: HF5415 GOV

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