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Principles and practice of marketing /

Blythe, Jim.

Principles and practice of marketing / Jim Blythe. - London : Thomson, ©2006. - xviii, 744 pages : illustrations (some colour) ; 28 cm.

Includes bibliographical references.

ISBN: 1844801209 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BLY

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