Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey. - 4th ed. - Boston : 1998. Houghton ; - xxi, 918 p. : ill. ; 24cm.
Includes index.
Includes bibliographical references.
039587162X (hbk.)
Export marketing --management.
Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey. - 4th ed. - Boston : 1998. Houghton ; - xxi, 918 p. : ill. ; 24cm.
Includes index.
Includes bibliographical references.
039587162X (hbk.)
Export marketing --management.