Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - Fourth Edition. - London : McGraw-Hill, 2004. - xxxiv, 942 pages : ill.ustrations (some colour) ; 26 cm.
Includes bibliographical references and index.
007710708X (paperback)
Marketing.
HF5415 JOB
Principles and practice of marketing / David Jobber. - Fourth Edition. - London : McGraw-Hill, 2004. - xxxiv, 942 pages : ill.ustrations (some colour) ; 26 cm.
Includes bibliographical references and index.
007710708X (paperback)
Marketing.
HF5415 JOB