Rejuvenating the mature business : the competitive challenge /
Baden- Fuller, Charles.
Rejuvenating the mature business : the competitive challenge / Charles Baden-Fuller and John Stopford. - 2nd ed. - London : Routledge, c1994. - xv, 281 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0415135206 (pbk.)
Business planning.
Management.
Strategic planning.
Rejuvenating the mature business : the competitive challenge / Charles Baden-Fuller and John Stopford. - 2nd ed. - London : Routledge, c1994. - xv, 281 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0415135206 (pbk.)
Business planning.
Management.
Strategic planning.