The marketing plan handbook /
Wood, Marian Burk.
The marketing plan handbook / Marian Burk Wood. - Second edition - New Jersey : Pearson Prentice Hall, ©2005. - xv, 200 pages illustrations 26 cm. +CD ROM.
Includes bibliographical references and index
0131968661 (paperback.)
Marketing.
Business planning.
HF5415 WOO
The marketing plan handbook / Marian Burk Wood. - Second edition - New Jersey : Pearson Prentice Hall, ©2005. - xv, 200 pages illustrations 26 cm. +CD ROM.
Includes bibliographical references and index
0131968661 (paperback.)
Marketing.
Business planning.
HF5415 WOO