Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm. - Irwin series in marketing. .
Includes bibliographical references. Includes indexes.
0256139040 (hbk.)
Consumer behavior.
Marketing.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm. - Irwin series in marketing. .
Includes bibliographical references. Includes indexes.
0256139040 (hbk.)
Consumer behavior.
Marketing.