International marketing strategy : analysis, development, and implementation /
Doole, Isobel.
International marketing strategy : analysis, development, and implementation / Isobel Doole and Robin Lowe. - 2nd ed. - London : Thomson Learning, 1999. - xix, 572 p. : ill. ; 25 cm.
Includes index.
1861524722 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
International marketing.
International marketing strategy : analysis, development, and implementation / Isobel Doole and Robin Lowe. - 2nd ed. - London : Thomson Learning, 1999. - xix, 572 p. : ill. ; 25 cm.
Includes index.
1861524722 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
International marketing.