Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Upper Saddle River : Prentice Hall, c2000. - xviii, 717 p. : ill., map ; 25 cm.
Includes index.
Includes bibliographical references.
0130173924 (hbk.)
Professions--Marketing.
Service industries--Marketing.
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Upper Saddle River : Prentice Hall, c2000. - xviii, 717 p. : ill., map ; 25 cm.
Includes index.
Includes bibliographical references.
0130173924 (hbk.)
Professions--Marketing.
Service industries--Marketing.