Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd. International ed. - Upper Saddle River : Prentice Hall, 1999. - xxxv, 763 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130131628 (pbk.)
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd. International ed. - Upper Saddle River : Prentice Hall, 1999. - xxxv, 763 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130131628 (pbk.)
Marketing research.
Marketing research--Methodology.