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Consumer behavior : buying, having and being /

Solomon, Michael R.

Consumer behavior : buying, having and being / Michael R. Solomon. - International edition Sixth edition. - Upper Saddle River : Prentice Hall, ©2004. - xviii, 621 pages : Illustrations ; 28 cm.

Includes Index.

ISBN: 9780131230118 (Paperback.)

Subjects--Topical Terms:
Consumer behaviour.
Motivational research (Marketing).

LC Class. No.: HF5415.32 SOL

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