Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York : Wiley, c2000. - xvi, 751 p. : ill.; 26 cm.
Includes index.
Includes bibliographical references.
0471363405 (hbk.)
Marketing research.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York : Wiley, c2000. - xvi, 751 p. : ill.; 26 cm.
Includes index.
Includes bibliographical references.
0471363405 (hbk.)
Marketing research.