International marketing : analysis and strategy /

Onkvisit, Sak.

International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw. - New York : Macmillan Publishing Company, 1990. - xvi, 816 p. : ill. ; 25 cm.

Includes index.

Includes bibliographical references.

0029463718(pbk.)


Export marketing.
Export marketing--Management.