Marketing communications : contexts, strategies, and applications /
Fill, Chris.
Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. - Harlow : Prentice Hall, 2002. - xxxii, 790 p. : ill. (some col.) ; 25 cm.
Includes index.
Includes bibliographical references.
0273655000 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.
Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. - Harlow : Prentice Hall, 2002. - xxxii, 790 p. : ill. (some col.) ; 25 cm.
Includes index.
Includes bibliographical references.
0273655000 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.