Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy [and]John A. Saunders. - 2nd. ed. - London : Prentice Hall, 1998. - xiii, 482 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0133712532 (pbk.)
Target marketing.
Marketing--Management.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy [and]John A. Saunders. - 2nd. ed. - London : Prentice Hall, 1998. - xiii, 482 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0133712532 (pbk.)
Target marketing.
Marketing--Management.