International marketing management /

Jain, Subhash C.

International marketing management / Subhash C. Jain. - 4th ed. - Belmont, Calif. : Wadsworth, c1993. - xvi, 912 p. : ill. ; 25 cm. - The Series in marketing .

Includes index.

Includes bibliographical references.

0534932886 (hbk.)


Export marketing--Management.