Consumer behavior : buying, having and being /
Solomon, Michael R.
Consumer behavior : buying, having and being / Michael R. Solomon. - 6th ed. - Upper Saddle River : Prentice Hall, 2004. - xviii, 621 p. : col. ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0131230115 (pbk.)
Consumer behaviour.
Motivational research (Marketing).
Consumer behavior : buying, having and being / Michael R. Solomon. - 6th ed. - Upper Saddle River : Prentice Hall, 2004. - xviii, 621 p. : col. ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0131230115 (pbk.)
Consumer behaviour.
Motivational research (Marketing).