Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. - 2nd. ed. - New York : J. Wiley & Sons, c2000. - xxiv, 741 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references.
0471372897 (pbk. )
Export marketing--Management.
International business enterprises--Management.
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. - 2nd. ed. - New York : J. Wiley & Sons, c2000. - xxiv, 741 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references.
0471372897 (pbk. )
Export marketing--Management.
International business enterprises--Management.