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Marketing research essentials /

McDaniel, Carl.

Marketing research essentials / Carl McDaniel and Roger Gates. - Third edition. - Ohio : South weastern Publishing, ©2000. - xxiv, 514 pages : illustrations ; 25 cm.

Includes biliographical references and index.

ISBN: 0324023170 (paperback)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415 MCD

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