Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 8th ed. - New Dehli : Pearson Education, 2004. - xxiv, 587 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0130491756 (pbk.)
Consumer behavior.
Motivation research (Marketing).
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 8th ed. - New Dehli : Pearson Education, 2004. - xxiv, 587 p. : ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0130491756 (pbk.)
Consumer behavior.
Motivation research (Marketing).