International marketing strategy /
Bradley, Frank.
International marketing strategy / Frank Bradley. - 3rd ed. - London : Prentice Hall Europe, c1999. - xxvi, 574 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0130100579 (pbk.)
Export marketing--Management.
International marketing strategy / Frank Bradley. - 3rd ed. - London : Prentice Hall Europe, c1999. - xxvi, 574 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0130100579 (pbk.)
Export marketing--Management.