Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong. - Fourth European Edition. - Harlow : Prentice Hall, ©2005. - xxxiv, 952 pages : illustrations; 28 cm.
Includes bibliographical references and index.
0273684566 (paperback)
Marketing.
HF5415 PRI
Principles of marketing / Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong. - Fourth European Edition. - Harlow : Prentice Hall, ©2005. - xxxiv, 952 pages : illustrations; 28 cm.
Includes bibliographical references and index.
0273684566 (paperback)
Marketing.
HF5415 PRI