Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra [and] David F. Birks. - 2nd European ed. - Harlow : Prentice Hall, c2003. - xxi, 786 p. : ill. (some col.). ; 27 cm.
Includes index.
Includes bibliographical references.
0273657445 (pbk.)
Marketing research.
Marketing--Management.
Marketing research : an applied approach / Naresh K. Malhotra [and] David F. Birks. - 2nd European ed. - Harlow : Prentice Hall, c2003. - xxi, 786 p. : ill. (some col.). ; 27 cm.
Includes index.
Includes bibliographical references.
0273657445 (pbk.)
Marketing research.
Marketing--Management.