Market research : a guide to planning, methodology and evaluation /
Hague, Paul.
Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson. - London : Kogan Page, 1996. - 224 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0749417854 (pbk.)
Marketing research.
Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson. - London : Kogan Page, 1996. - 224 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0749417854 (pbk.)
Marketing research.