Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe [and] Kristiaan Helsen. - 3rd ed. - New York : J. Wiley & Sons, c2004. - xxii, 704 p. : ill. (some col.) ; 26 cm.
Includes Index
Includes bibliographical references.
0471230626 (pbk.)
Export marketing--Management.
International business enterprises--Management.
Global marketing management / Masaaki Kotabe [and] Kristiaan Helsen. - 3rd ed. - New York : J. Wiley & Sons, c2004. - xxii, 704 p. : ill. (some col.) ; 26 cm.
Includes Index
Includes bibliographical references.
0471230626 (pbk.)
Export marketing--Management.
International business enterprises--Management.