The essential secrets of effective direct mail /
Fraser-Robinson, John.
The essential secrets of effective direct mail / John Fraser-Robinson. - London : McGraw-Hill, c1992. - viii, 294 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0077075617 (pbk.)
Direct marketing.
The essential secrets of effective direct mail / John Fraser-Robinson. - London : McGraw-Hill, c1992. - viii, 294 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0077075617 (pbk.)
Direct marketing.