Rethinking marketing : developing a new understanding of markets /
Hakansson, Hakan .
Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison and Alexandra Waluszewski. - West Sussex : Wiley, c2004. - x, 281 pages : illustrations ; 25 cm.
Includes bibliographical references and index
0470021470 (hardback)
Marketing--Congresses.
HF5411 HAK
Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison and Alexandra Waluszewski. - West Sussex : Wiley, c2004. - x, 281 pages : illustrations ; 25 cm.
Includes bibliographical references and index
0470021470 (hardback)
Marketing--Congresses.
HF5411 HAK