Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 2nd ed. - Boston : Allyn and Bacon, c1994. - xxvii, 660 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
0205149952 (pbk.) 0205153704 (hbk.)
Consumer behavior.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 2nd ed. - Boston : Allyn and Bacon, c1994. - xxvii, 660 p. : ill. (some col.) ; 26 cm.
Includes index.
Includes bibliographical references.
0205149952 (pbk.) 0205153704 (hbk.)
Consumer behavior.