Advertising and promotion : an intergrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael A. Belch. - 5th ed. - Boston : Irwin McGraw-Hill, 2001. - xx, 795 [57] p. : ill. ; 28cm - The Irwin/McGraw-Hill Series in Marketing. .
Includes index.
0072314451 (hbk.)
Advertising.
Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael A. Belch. - 5th ed. - Boston : Irwin McGraw-Hill, 2001. - xx, 795 [57] p. : ill. ; 28cm - The Irwin/McGraw-Hill Series in Marketing. .
Includes index.
0072314451 (hbk.)
Advertising.