International marketing : a global perspective /
M�uhlbacher, Hans.
International marketing : a global perspective / Hans M�uhlbacher, Lee Dahringer, Helmuth Leihs. - 3rd ed. - London : International Thomson Business Press, 1999. - xxvi, 737 p. : ill. (some col.) ; 27 cm.
Includes index.
Includes bibliographical references.
1844801322 (pbk.)
Export marketing.
International marketing : a global perspective / Hans M�uhlbacher, Lee Dahringer, Helmuth Leihs. - 3rd ed. - London : International Thomson Business Press, 1999. - xxvi, 737 p. : ill. (some col.) ; 27 cm.
Includes index.
Includes bibliographical references.
1844801322 (pbk.)
Export marketing.