The effective use of market research : a guide for management /
Birn, Robin.
The effective use of market research : a guide for management / Robin Birn. - Rev. and updated ed. - London : Kogan, c1990. - 169 p. : ill. ; 24 cm.
Includes index.
0749401494 (pbk.)
Market research.
The effective use of market research : a guide for management / Robin Birn. - Rev. and updated ed. - London : Kogan, c1990. - 169 p. : ill. ; 24 cm.
Includes index.
0749401494 (pbk.)
Market research.