Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm. - The Prentice Hall International Series in Marketing. .
Includes index.
Includes bibliographical references.
0130332712 (hbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm. - The Prentice Hall International Series in Marketing. .
Includes index.
Includes bibliographical references.
0130332712 (hbk.)
Export marketing--Management.
Export marketing--Management--Case studies.