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Business marketing /

Business marketing / Andrew C. Gross. - Boston : Houghton Mifflin, c1993. - xxi, 763 p.[various pagings] : ill. (some col.) ; 24 cm.

Includes index

Includes bibliographical references.

ISBN: 0395560837(hbk.)

Subjects--Topical Terms:
Industrial marketing.

LC Class. No.: HF5415.12 / GRO

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