Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 9th ed. - Boston : Irwin/McGraw Hill, c2004. - xxvi, 790 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0071214690 (hbk.)
Consumer behavior--United States.--Market surveys
HF5415.33 / HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 9th ed. - Boston : Irwin/McGraw Hill, c2004. - xxvi, 790 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0071214690 (hbk.)
Consumer behavior--United States.--Market surveys
HF5415.33 / HAW