Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Consumer behavior Henry Assael. - 3rd ed. - California : PWS-KENT Pub., c1987. - xx, 700 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0534075304 (hbk.)
Consumer behavior.
Motivation research (Marketing)
Consumer behavior and marketing action / Consumer behavior Henry Assael. - 3rd ed. - California : PWS-KENT Pub., c1987. - xx, 700 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0534075304 (hbk.)
Consumer behavior.
Motivation research (Marketing)