Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - third edition. - London : McGraw-Hill, 2001. - xx, 823 pages : illustrations (some colour) ; 25 cm.
Includes bibliographical references and index.
0077096134 (paperback)
Marketing.
Marketing--Case studies.--Europe
HF5415 JOB
Principles and practice of marketing / David Jobber. - third edition. - London : McGraw-Hill, 2001. - xx, 823 pages : illustrations (some colour) ; 25 cm.
Includes bibliographical references and index.
0077096134 (paperback)
Marketing.
Marketing--Case studies.--Europe
HF5415 JOB