Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 4th ed. - Boston : Irwin, 1989. - xviii, 796p. : ill. (some col.) ; 24cm.

Includes index.

Includes bibliographical references.

0256063311 (pbk.)


Consumer behavior--United States.--Marketing strategy

HF5415.33 / HAW