Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotle and Gary Armstrong. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xx, 692 p. : col. ill. ; 28 cm. - The Prentice Hall series in marketing. .
Includes index.
Includes bibliographical references.
0130980390 (pbk.)
Marketing.
Principles of marketing / Philip Kotle and Gary Armstrong. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xx, 692 p. : col. ill. ; 28 cm. - The Prentice Hall series in marketing. .
Includes index.
Includes bibliographical references.
0130980390 (pbk.)
Marketing.