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Marketing communications 2008-2009 /

Hughes,Graham.

Marketing communications 2008-2009 / Graham Hughes and Chris Fill. - Amsterdam : Elsevier, 2008. - vii, 227 p. : col. ill. ; 25 cm.

Includes index.

Includes bibliographical references.

ISBN: 9780750689670 (pbk. )

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Marketing channels.

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