Strategic marketing management : planning, implementation and control /
Wilson, Richard M. S.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam : Elsevier, 2005. - xiii, 867 p. : ill. ; 30 cm.
Includes index.
Includes bibliographical references.
0750659386 (pbk. ) 978075065938 (pbk.)
Marketing.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam : Elsevier, 2005. - xiii, 867 p. : ill. ; 30 cm.
Includes index.
Includes bibliographical references.
0750659386 (pbk. ) 978075065938 (pbk.)
Marketing.