Direct marketing in practice /
Thomas, Brian.
Direct marketing in practice / Brian Thomas and Matthew Housden. - Amsterdam : Butterworth-Heinemann, 2002. - 348 p. : ill. ; 25 cm. - The Institute of direct markerting .
Includes index.
Includes bibliographical references
0750624280 (pbk.)
Direct marketing.
Direct marketing in practice / Brian Thomas and Matthew Housden. - Amsterdam : Butterworth-Heinemann, 2002. - 348 p. : ill. ; 25 cm. - The Institute of direct markerting .
Includes index.
Includes bibliographical references
0750624280 (pbk.)
Direct marketing.