The Marketing book /
Michael J Baker
The Marketing book / edited by Michael J. Baker and Susan Hart. - Amsterdam : Elsevier, ©2008. - xxxviii, 644 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
9780750685665 (paperback)
Marketing.
HF5415 MAR
The Marketing book / edited by Michael J. Baker and Susan Hart. - Amsterdam : Elsevier, ©2008. - xxxviii, 644 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
9780750685665 (paperback)
Marketing.
HF5415 MAR