Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey. - 2nd ed , international student ed. - Boston : Houghton Mifflin, 1992. - xxiii, 899 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0395589037 (hbk. )
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey. - 2nd ed , international student ed. - Boston : Houghton Mifflin, 1992. - xxiii, 899 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0395589037 (hbk. )
Export marketing--Management.
Export marketing--Management--Case studies.