Product-country images : impact and role in international marketing /
Product-country images : impact and role in international marketing /
Nicolas Papadopoulos, Louise A. Heslop, editors.
- New York : International Business Press, c1993.
- xxvi, 477 p. : ill. ; 22 cm.
Includes index
Includes bibliographical references.
156024237X (pbk.)
Marketing.
Consumers' preferences--Cross-cultural studies.
Country of origin.
Includes index
Includes bibliographical references.
156024237X (pbk.)
Marketing.
Consumers' preferences--Cross-cultural studies.
Country of origin.