Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan and Mark C. Green. - 8th ed. - Boston : Pearson Education, 2015. - 608 p. : col ill. ; 28 cm.
Includes index.
Includes bibliographical references.
9781292017389 (pbk.)
Export marketing.
Global marketing / Warren J. Keegan and Mark C. Green. - 8th ed. - Boston : Pearson Education, 2015. - 608 p. : col ill. ; 28 cm.
Includes index.
Includes bibliographical references.
9781292017389 (pbk.)
Export marketing.