Exploring strategy : text and cases/

Johnson, Gerry.

Exploring strategy : text and cases/ Gerry Johnson...[et.al]. - 10th ed. - Harlow : Pearson, 2014. - xxxii, 783 p. : col. ill. ; 27 cm.

Includes index. Includes bibliographical references.

9781292002545 (pbk.)


Business planning.
Strategic planning.